Able2

Branding & Logo

In 2010, the good folks of the Cerebral Palsy and Handicapped Children’s Association (CPHCA) of Chemung County knew that it was time to slim down their mouthful of a name. That’s when Riger got a call and our creative gears began turning.

We brainstormed and presented a variety of new, shorter names that we hoped would still encompass CPHCA’s identity. Since an essential element of this organization’s mission is allowing for their clients to focus on abilities, not disabilities, the new name of Able2 rose to the top of our list.

The client agreed, and so became Able2 soon after. Riger helped package up their rebranding with a fresh logo and slogan, too.