BAE

Special Event Promotion

For this campaign, Riger designed and implemented a combination of unique direct mail pieces, interactive Web pages, and HTML e-mail messages to invite key target audience members to a special defense industry conference hosted by BAE Systems.

HTML e-mail invitations linked invitees directly to event-specific Web pages hosted on BAE’s corporate website. Online visitors were able to gather additional information about the event and register online to attend, 24/7. In addition to Web registration, Riger provided print and call center RSVP services. We also provided conference agendas, name badges on lanyards, and an attendee survey.

The event was a success, meeting and exceeding the expectations of the host parties at BAE Systems.