Corning Community College
With their ability to target and retarget very specific audiences at low cost with minimal waste, digital display ads were a vital piece of Corning Community College’s marketing efforts. CCC hired Riger to write, design, and place these ads to recruit traditional and non-traditional students for its 2017 classes.
First up was a campaign to increase attendance at the college’s annual fall open house. Featuring a variety of ad sizes from simple banners to animated display ads, the creative simulated a text message conversation with dialogue building and culminating in the call to action.
The combination of Riger’s targeting, media placement and creative execution led to a 47% increase in CCC’s open house attendees, as compared with its previous year.