Custom VISA Campaign

Can a radio ad be "visual?" Yes - especially when it plays a supporting role in a coordinated multimedia plan. For CFCU Community Credit Union's "Design Your Own VISA" promotion, we visually "combined" lifestyle moments and people's VISA cards on television, mirrored the results in print, and rounded out the mix with image-invoking radio...all tied together with the tagline "There's a little bit of you in CFCU!"