Chemung County Transit

"C TRAN" Branding

Chemung County Transit had been using the same name, logo, and colors for years and came to Riger for help in developing a newer, brighter look for their bus system.

“Shorten our name. Make it snappy, easy to say and remember. And turn it into a brand that represents who we are, featuring a new logo that’s sharp and distinctive.” That is how this client described their naming, logo design and brand identity project to us.

Riger brainstormed dozens of names, and we landed on C TRAN. We also came up with a slogan for them: “The smart way to go!” The buses now sport a new look, all over town.

In addition to designing the graphics for the County’s new buses, we designed and produced a complete set of new bus maps and schedules. And the C TRAN folks surprised us with a logo cake! A great team effort. A great new brand is born.