GHS Federal Credit Union

Branding

In designing a new logo for GHS Federal Credit Union, we looked for a design that said tradition, finance, connection and stability. We also sought to create a unique design in a marketplace crowded with competing financial institutions. With a strong, centered design, serif type, and eye-catching red/black contrast, this design proved to be a winner. It’s a traditional look with a twist, as the bold red-accented bar that holds the logo together reflects the bond between the credit union, its members, and the community.

In posters, newsletter, and print, additional graphic elements (the black bars, the red arch) enhance the branding, expanding the red-and-black color combination and complimenting the logo.