Ken Wilson Chevrolet
Total Lot Clearance
When Ken Wilson was looking to hit an ambitious sales goal in a short time, he called on Riger and we got straight to work, creating a campaign to promote their “Total Lot Clearance” sale. Riger began with radio commercials cut by Ken Wilson, and followed up with bold promotional television. Strong graphics and sound announced sale details while simultaneously promoting Ken Wilson’s long-standing, high-quality image. The campaign, combined with the strong radio and television schedules we planned, sparked an increase in sales and generated positive “buzz” in the market.