"Report to Our Community"
Sanofi Pasteur, a vaccine manufacturing company in Swiftwater, Pennsylvania, demonstrates its commitment to the Poconos community by its philanthropic efforts, environmental stewardship, and economic development advocacy. The stories behind this commitment make up the pages of their bi-annual “Report To Our Community” publication, which Riger writes, designs and prints on behalf of Sanofi Pasteur.
Riger, Sanofi Pasteur, and David W. Coulter Photography worked together to develop the theme of patterns for this particular report, which allowed for a visually appealing collage of nature-inspired pattern photos alongside the corresponding copy about Sanofi Pasteur’s “patterns of progress” in the local community. This edition also took the next step by linking the printed report to an interactive version that in turn linked to the company's Community Relations website. Giving the report an online dimension enabled the more fully engaged reader to drill deeper into the Sanofi Pasteur story, interact, and find out how to take action and get involved. Through online banner ads steering Pocono Record readers to this new interactive version of the report, we provided a clearer and fuller picture of Sanofi Pasteur's connection to the community, while drawing more eyes to its website.