Tioga State Bank

Institutional Radio

This great new client had just celebrated its 150th anniversary. Quite a milestone! But it was time for TSB to move onward. Time to look outward.

We sat with their senior management team and collectively came up with “Helping you live life!” as the bank’s brand new customer-focused tagline.

This institutional radio spot, the first we’ve done for TSB, introduced the new theme and has positioned the bank well for the next 150!