Bariatric Surgery Program Campaign
Riger was asked to develop a campaign featuring patient testimonials about their success with the Bariatric Surgery program at UHS.
We designed a very light, simple but colorful look as well as an icon now used to represent the program. Real-life comments from four program ”graduates” illustrate how they’re enjoying their new lifestyles, which once again include exercising, outdoor
activities, buying fresh foods and shopping for new clothes.
Campaign components included television and print ads, out-of-home (including billboards and transit) and digital.