W&W Nursery & Garden Center

"Amazing" TV

W&W Nursery & Garden Center is serious about gardening – how much fun it can be, how good it is for you, and how important it can be to a healthy lifestyle. Our job was to convey that in a thirty-second TV spot.

Colorful, animated graphics and live action combine with words such as "amazing," "gorgeous," and "senses" to convey not just the look of gardening, but the feel as well. Family-style shots from around the home leave viewers with a warm feeling, as the announcer notes that gardening can lead to new ways to discover how to grow...yourself!

The spot also includes a "donut hole" for periodic sales and special events.