Check out this scenefrom the movie “Minority Report.”
It seems crazy, but the crazier part is that we’re actually catching up to what we used to think were futuristic, sci-fi thrillers like this one.
Nowadays, facial recognition technology is on the rise, reading your eyes, your facial features, your voice. And sure, it started out only in security cameras or for use in police force database systems. But it’s quickly becoming the new, hip marketing tool as well.
For example, according to a Nasdaq article, Adidas is already working to develop digital walls with facial recognition for a limited number of stores in the U.S. or Britain. Meanwhile, Kraft is in talks with a supermarket chain to test face-scanning kiosks.
What do you think? Cool innovation – or crossing a line?
Jamie Jacobs, Account Executive