How Our New York Advertising Agency Works
We are an advertising agency that knows effective, sustainable marketing communications need more than just a shot-in-the-dark idea and a trendy typeface. They need roots in methodical research, branches into the right people’s backyards, and blooms pretty and relevant enough to catch an eye. You get that combination right, and minds will move toward your brand and your message. That’s what we’ve learned and lived out during our seven decades here at Riger.
We offer marketing and public relations services to all kinds of industries in the Upstate New York and Northeast Pennsylvania region and beyond, including healthcare and hospitals, financial services, education, B2B, retail, auto, and tourism. We offer marketing communications services such as digital and social media marketing, copywriting, graphic design, TV and radio ad buying, and direct mail.
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Managing dozens of media outlets, each with their own insertion orders and schedules, can get overwhelming. So can developing round after round of eblasts and display ads to keep enrollment churning. That’s why Cornell SC Johnson College of Business turned to Riger to help fill its applicant pipeline.
This banner ad helped catch attention, drove clicks to CCC’s website, and ultimately resulted in a doubling of open house registration that year.
With its combo of compelling headline and clear envelope, this elegant direct mailer passed the “elbow test” (ya know, that certain something that makes you pause before dropping an envelope in your recycling bin).
When we told them we could do their media buying with an objectivity enabled by our Strata media-planning software at no extra cost (other than the commissions paid us by the media), they pretty much said, “When can you start?”
When SUNY Delhi’s VP for College Relations and Advancement called with a question, he didn’t think we could solve his problem directly. He called asking if we knew of any writers who could interview the school’s deans and faculty and produce sales copy for their degree programs.
Be sure to use your out-of-home media to its full potential. Designs should be colorful, bold and succinct but should also make use of new and creative posting techniques.
It sure was easy to show off the brand new Emergency Department at Pocono Medical Center with this sharp, dynamic video, which was shared online and rolled out to community supporters during the building’s ribbon-cutting event.
Like many big corporations in small towns, this vaccine manufacturer requires ongoing, positive community relations. This semi-annual e-newsletter and digital ad campaign are part of that effort, reinforcing the company’s image as a good corporate neighbor.
Commercials, digital, open house materials, ads and fact sheets promote the “Live-Better Lifestyle” community members find at United Methodist Homes.
Eyes are not just part of our bodies. They are precious gateways to our lives and memories. That’s the emotional spin Riger put on this successful campaign that targeted a 50+ population in Broome and Chemung Counties.
Caring for your customers just makes good business sense! Riger can help. Here is a sample that we conceptualized, designed and produced for Tioga State Bank, containing practical cybersecurity tools for their small business customers.
For Ithaca-based CFCU Community Credit Union, an eye-catching dog photo was the perfect complement to their promise of peace in this ad, which promoted the safety of storing your money in a Money Market account.
Research and a thorough marketing plan led to this moving series of “Navigating Life’s Journey” TV spots and videos, used to build the brand and drive web and social engagement.
For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.
One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.
Moving minds leads to checkbooks opening with these digital ads aimed right at high-income individuals with an interest in philanthropy and aiding hunger relief (yes, we can get that specific in our targeting!).
With a sensitive subject matter and an extremely select target audience, these digital ads helped Family Counseling Services throw a lifeline to – and start a conversation with – potential clients. Riger developed the copy, designed the ads (finding just the right photo to capture such a layered situation), then implemented and monitored the campaign, which yielded above-average impressions and engagement.
When Family Counseling Services of Cortland County and Family & Children’s Society in Binghamton decided to merge under one united name, Riger helped create a brand that captured the hopeful essence of both organizations’ life-changing work.
Talk about moving some donor minds! This video, featuring heartfelt testimonials and dramatic aerial footage, highlights the life-changing work of the Food Bank of the Southern Tier.
A dramatic theme, full-page photos, and poetic pull-quotes brought the true stories of Lehigh Valley Health Network – Pocono Foundation’s donors and patients to life on the pages of this annual report.
These digital ads, timed perfectly with the ski season rush, invited Greek Peak’s target audience to consider them over their competitors.
Eureka Camping Center has all the “right gear” for your paddling and camping needs, and an expert on staff to advise, recommend and provide tips. Our new Escape! Explore! Enjoy! theme focuses on Bill’s knowledge and expertise and the fun and enjoyment you can have with the right outdoor gear.
The variety of work never stops at Riger! That’s what we thought when we got the call from Kuhn’s Equipment Repair & Tractor Parts in Oxford, NY. Attracting a niche audience of tractor enthusiasts, these ads found their way into national trade magazines and Facebook.
It was time to drive more traffic to Taylor Rental’s Vestal store. So these versatile 15-second TV commercials promoted equipment and supplies to the client’s wide-ranging target audiences – contractors on one side, brides on the other!
W&W’s site trailer, which is parked on the property and taken out to farmer’s markets, trade shows and auctions throughout the season, is practically a rolling billboard!
These attention-getting ads successfully drove traffic to Weiler’s careers website page and quality leads toward Weiler’s HR dept.
How do we move the minds of developers, site selectors, entrepreneurs, and C-level executive decision makers toward Broome County? Fish for them where they are: Linkedin!
“Our prospects know we make brakes and clutches, but they may not understand how diverse our offerings are.” That’s what we heard from our client SEPAC, a manufacturer in Elmira, NY. Riger’s solution: a series of icons that would accompany an institutional tagline, showing off SEPAC’s various customer groups at a glance on a glossy card.
When Elmira-based clutch and brake company SEPAC, Inc. completed its merger with Placid Industries, it needed a line card to set the branding tone for the new organization and promote its now expanded product offerings. Riger to the rescue!
Welliver has been constructing healthcare buildings for 120 years, but needed a piece to dynamically tell the story of their experience and expertise. We gave them a confident, clean design with plenty of white space.
Depositing valuable co-op reimbursement checks from Maguire Family of Dealerships print ads takes one person, but accurately coordinating their pre-approvals, spec-specific designs, and submissions takes a whole Riger team!
The goal was to create a colorful, fast-moving and attention-getting spot that could be cost-effectively updated to accommodate monthly sales specials…all around our reassuring theme, “Be Sure. Jack Sherman Sure.”
What a couple of GEMS these Subaru-loving ladies are! Meet Rose and Margrethe, the acting talent who warmed hearts and encouraged at least a chuckle (if not also an Ertle Subaru purchase) in this award-winning television commercial.
The Maguire Family of Dealerships said, “Let’s offer 10% off our oil changes and give all the proceeds to a different local charity every month.” “Sounds great,” we said, then designed a theme with matching collateral and point-of-purchase materials.
Potential donors were encouraged to click and learn about LEFSA’s mission with these engaging digital display ads, targeted only at those who have a propensity toward philanthropy.
The donors who support Maryknoll Sisters’ missionary work around the world receive monthly update mailings that include these beautiful prayer cards as a special “thank you.”
Life Experience and Faith Sharing Associates provides physical, spiritual and emotional support for people experiencing homelessness in New York City. The annual year-end newsletter provides a progress report and accountability while putting names and faces to the mission.
Easter is the most important Christian holy day of the year, and also one of the most important mailings for the Franciscan Friars. The hopeful message of renewal, springtime graphics and beautiful greeting cards make this mailing an annual winner.
The Franciscan Friars of Loretto have many Irish-American donors who love the courageous spiritual message and the traditional imagery associated with this holy day.
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In business since 1950, Riger (that’s “eager” with an R!) is the oldest, largest and most adaptable advertising agency business of its kind in South-Central New York State.