When you walk out the door each day, you may forget your laptop, iPad or Kindle, but you’ll certainly always turn back to grab your cell phone. And, as more and more people hop on the smart phone train, it’s undeniable that mobile and app advertising is essential.

Twitter has realized this and is upping their mobile advertising game by bringing their Promoted Tweets to their iPhone and Android apps. These advertisements, which are masked as Tweets, will appear in user timelines just like they do on Twitter.com.

If you’re a Twitter user, do you find Promoted Tweets to be effective, a nuisance or do they not catch your eye?

Jamie Jacobs, Account Executive (with lots of help from intern Sarah Brovda)