So, it’s time to develop a strategy. How to start? There are several pump primers, said Robin Hafitz of Open Mind Strategy in a recent webinar for members of the American Association of Advertising Agencies (4As). Riger participants learned about using insights,...
Far be it from me to try to speak for fine artists or famous novelists and the genesis of their ideas. But in the commercial creativity business called marketing communications, ideas come from strategies. A strategy is a single-minded direction. What is the one thing...
Nothing beats some pure, unfiltered feedback. So I had to smile, share a smile, and go back and take a picture with my iPhone when I saw the 2015 version of a suggestion box in a financial institution’s lobby the other day. It cuts right to the chase: either they made...
This will not be a popular post. It does not represent the views of The Management. But it is my opinion. I did not enjoy The Color Run. Gasp! There, I said it. Billed as “the happiest 5k on the planet,” this event is the run/walk where participants get sprayed...
When an institution with the history and stature of Corning Museum of Glass sets out to change its identity and add a new wing, simultaneously, it is not something to be taken lightly. It is something to behold. And, of course, it’s always interesting to learn more...
