Blog
The Mobile Media Revolution
Can’t seem to put your cell phone down? Analysts are starting to notice. According to recent eMarketer estimates, mobile media usage by adults in the United States is growing fast, edging out traditional media favorites: radio, magazines, and newspapers as our go-to...
What the next generation of college graduates is so MAD about?
As Adweek’s Kristen Brown reports, a new generation of young creatives obsessed with advertising has emerged in the past decade, who grew up “admiring the industry as much for its ability to entertain as to sell,” and have turned this admiration into a college major,...
Cashing in on Sandy
Clothing outlets American Apparel’s and Gap’s insensitive email campaigns hours after Hurricane Sandy decimated U.S. east coast communities has social media users raging. Enticing buyers with this sentiment “In case you’re bored during the storm,” American Apparel...
New school…old school… it's all about brand power
Ron Berger, the former top executive of Euro RSCG, one of the largest ad agencies in the world, is now teaching students, many under 30, how to build a valuable brand. “I think that old school or new school, the most important school is understanding the power of a...
How to be remembered: The Alzheimer’s App
We have all been asked to donate our time or money to support a cause, but have you ever been asked to donate your memories? On September 21, to commemorate World Alzheimer’s Day, Alzheimer’s Disease International asked exactly that of participating Facebook users by...
Demo-targeting disaster: Bics for chicks
Bic’s new line of “Cristal For Her” pens has American Internet consumers steaming. Featuring an “elegant design—just for her,” and a “thin barrel to fit a woman’s hand,” Bic’s “Cristal For Her” was made with women in mind. Too bad most product reviewers on the popular...
Ready to brainstorm? Consider this…
Recently spotted in Binghamton University Magazine, we really like these Tips for Listening from Dawn Osborne-Adams, University ombudsman, paraphrased for you here, and would recommend them for brainstorming too: • Repeat and reflect what you've heard, reframing it in...
Just how powerful IS word-of-mouth advertising?
Word on the street is that a new Chipotle Mexican Grill will be landing in Vestal Parkway’s University Plaza come next year. Yum! Chipotle Mexican Grill has been experiencing record highs in sales and stock prices lately, so one would assume they have an equally...
This year's Olympic games: Most-watched TV event in U.S. history!
For you TV advertisers that jumped on the Olympics bandwagon, your investment sure did deliver! Over the 17 days of this year's Olympic games, NBC claims to have reached over 219 million viewers (as opposed to the 215 million that watched Beijing), making it the...
The evolution of the couch potato: TV binges
Gone are the days where commercial breaks slow down the pace of a show or viewers are forced to wait a week or more for the latest episode. “Binge viewing” is allowing viewers to consume their favorite shows in just a couple marathon sittings using a streaming service...