Blog
Clean done right
Sometimes the best ideas are the simplest... What simply good advertising concepts worked for you and YOUR business? SUBMITTED BY: Jamie Knudsen, Account Executive
Start by putting yourself in your customer's shoes
Why is it, when it comes to customer service, many businesses shoot themselves in the foot, and then they re-load? So, I met this couple recently — we'll call them Carson and Kobie — and I asked just how it happened that they had met. "By total coincidence, in the...
Did you know? of the month
Did you know that brand recognition begins as early as 2 years old? That means even as children learn their alphabet, they're also processing the branded logo that goes with each letter: How many do you recognize? Why did certain ones jump out at you, even if you...
The late Pete McGinn builds a bridge
A long-time client of Riger’s and a friend to many in the community, Pete McGinn, former CEO at United Health Services, passed away recently after a battle with amyloidosis. Pete’s family and friends marveled at the way he remained upbeat and philosophical throughout...
"You can turn crappy into happy in just five tweets." ~ Aki Spicer
Turn that frown upside down or, as Aki Spicer, director of digital development at Fallon, put it: "Turn crappy into happy....in just five tweets." Spicer delivered a webinar entitled "Wiretapping the Social Web for Insights and Strategies" to an online audience of...
Which Olympic logo do you like?
The International Olympic Committee needs to choose between Chicago, Madrid, Rio de Janeiro, and Tokyo for the 2016 Olympics. Sure, there's plenty of factors to help them decide, but all we really care about is the logos anyway. Which one do you like the best?...
Do traditional news media follow bloggers? Or the other way around?
With the explosive growth in the Web log (“blog”) phenomenon, journalists have had to re-think how they do what they do. And that’s the case for public relations people, too. Some say bloggers get their impetus for their blogs from following the national news media on...
Where the Smart Ad Dollar Goes in a Difficult Economy
How to do more with less: Many businesspeople are reluctant to invest in their marketing communications programs when economic times are tough. But really smart advertisers recognize this is precisely the time when they can get an edge on their competitors. Distilling...
Did You Know? of the month
Did you know that it takes the average person 3 exposures to an advertising message before he/she processes its information? That means that by the time you are beyond bored by your own business' message, it is just then that your customers are BEGINNING to notice...
Arbitron results are in: Find out who's listening to what radio ads
The Spring 2009 Arbitron, which gives information about the amount, age, and gender of people who listen to our local radio stations, was issued last week. Here are the report's results in a nutshell: WHWK (98.1 FM) still leads the way in both women and adults 25-54,...