And the last tip for building a better billboard…
#3: Create buzz and set yourself apart!
This Eskom billboard took no massive budget, no expensive production. In fact, it’s probably the least expensive billboard the company has ever produced. But from sundown til sunup, it’s just brilliant. Perfect harmony of intent, message and design.
For a short primer on the advantages and limitations of billboards and similar advertising venues, check out our “Spotlight on…Outdoor Media.” And for the full story on this topic, visit the Riger website.
Rob Stiene, Creative Director