Clothing outlets American Apparel’s and Gap’s insensitive email campaigns hours after Hurricane Sandy decimated U.S. east coast communities has social media users raging. Enticing buyers with this sentiment “In case you’re bored during the storm,” American Apparel offered a 36-hour sale on their entire line of merchandise for the nine states most affected by Sandy’s path of destruction, asking for the sale code “SANDYSALE” at checkout.
Meanwhile, Gap – arguably less deplorable – wished for the safety of hurricane victims, but included a plug for their own storewide sale using the hashtag “#Sandy.”
Fittingly, these branding blunders have kicked up their own storm of angry consumers, which view the clothing conglomerates’ ads as distastefully making light of tragedy.
Do you think these advertisements went too far?
For more details on this story, click here.
Jamie Jacobs, Account Executive (with a lot of help from rock star intern Thomas Lamonte)