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Facebook recently revamped its promotions guidelines, allowing businesses of all sizes to run basic Timeline contests. Now liking or commenting on a Page’s promotional post can automatically enter consumers for the contest.

These changes benefit both companies and consumers. It’s now easier for Facebook users to “enter for a chance to win,” and in turn, businesses have an increase in Page activity. Timeline contests are ideal to push promotions quickly and drive virtual consumer engagement — with little to no budget.

The new Timeline contests are an alternative to tab contests, which are administered through third-party Facebook apps and feature more advanced entry forms. Tab contests also guarantee Page likes, offer extensive branding potential and capture consumer information for future marketing initiatives.

What contest could YOUR business facilitate through Facebook’s Timeline?