Did you know… that companies spent almost $2.6 million for a single 30-second commercial during last year’s Super Bowl? That’s twenty times as much as during the first Super Bowl in 1967!
Surprisingly, viewership has only doubled in the past 43 years, and new viewers are largely women. They now make up 45% of the Super Bowl audience, and companies are taking advantage of this by airing gender neutral, or even female targeted, advertisements. Move over, Budweiser!
Erica Meyer, Riger Intern, Binghamton University