Did you know that, according to Art Spinella of CNW Research, an automotive marketing research firm, women influence 80% of all automobile sales?

 

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That means even this Silverado Truck ad should have a media schedule skewed toward women! For more information on this topic, see Riger’s spin on “Changing Times and Redefining the ‘Right’ Demographics.” 

SUBMITTED BY:

Jamie Knudsen, Account Executive

 

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