According to the Wall Street Journal (8/5/10), advertisers are coming back to broadcast and cable TV, with Time Warner reporting an 11% increase in second-quarter ad revenue and News Corp.’s local stations posting a 29% increase over the same quarter last year. Local television had been the hardest-hit sector of media, in percentage terms, during the recession. But as automobile advertisers boost spending again, TV stations have also experienced the biggest lift.

SUBMITTED BY:

Steve Johnson, VP, Client Services