In this day of Constant Contact and digital touchpoints, many people are asking, “What is the best frequency at which to send out a newsletter?”.
Our answer: The best time to send out a newsletter is when you have something of value to share. If that’s once a month, send a monthly newsletter. If that’s twice a year, so be it. Quality over quantity should always be the mantra.
Because let’s face it – there are three reactions to an email: read now, read later, or delete.
Aim for the first category with quality content and a respect for your readers’ time.