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While “everybody’s doing social media,” business still runs to a large extent on email.

So whether you are trying to maintain current customer relationships or develop new business opportunities, consider an email newsletter (or their shorter cousin–the email “blast”) a valuable tool in the marketing toolbox.

It offers a highly effective way to stay on your customers’ and prospects’ radar. They hear from you what you want them to hear. And the best part? You can track exactly who sees your message, when, and even WHO clicks through to your website.

It’s that simple. It’s that trackable. It’s that smart.