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Two thirds of Americans agree that “even in tough economic times, it’s important to purchase products with social and environmental benefits,” and 51% say they are “willing to pay more for them,” according to the 2009 BBMG Conscious Consumer Report. That’s pretty compelling evidence that marketers who want to pull themselves out of the recession might want to continue green efforts.

 

SUBMITTED BY:

Steve Johnson, Vice President, Client Services

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