Whether they’re capturing moments, connecting people, or finding us when we’re lost, smart phones are like little glass windows that enhance our world. But what comes next? How can you improve these devices that for many people have seemingly morphed into extensions of themselves? How can a window into everything we care about get any better? Simple: by stepping through it.
Google’s upcoming product, Google Glass, tempts us to do exactly that, promising a liberating 360-degree, hands-free, smart phone experience in the form of a wearable computer, which looks a lot like a pair of eyeglasses. But I won’t say anymore, because life beyond the smart phone frame is something you really need to see to believe. Check out Google’s demo here.
Beyond the consumer scope, marketing circles are speculating the potential of Google Glass to bring advertisement to life by amplifying existing forms of mobile marketing such as, QR codes, augmented reality, and location services. The Google Glass overlay could provide a sort of virtual second sight revealing digital billboards or commercials seamlessly with everyday life. This could lead to unparalleled consumer engagement.
So, what do you think? Is this a move into the future?
Could advertising harness the potential of Google Glass to change the way people encounter and interact with companies and brands? Or, is Google Glass just an unwieldy trend destined to fall out of sight.