In recent years, the saying “bigger is better” has taken center stage in the world of advertising. However, this trend may be on its final curtain call. According to Renée Whitworth of Flood Creative, consumer research is showing that the value of white space it slowly taking the spotlight and smaller logos are being utilized in response. Many products are now showcasing the same information but downsizing the logo to make room for more white space. Whitworth suggests that companies should make one element the hero and build the rest around that.

Read the rest of Whitworth’s article for more advice on design downsizing.


Sandra Ceplo Johnson, Art Director