To fight back against the emphasis on online and mobile advertising these days, the Outdoor Advertising Association of America decided to devote $500,000 to the cause of making looking up fashionable again.
Their new campaign, called Art Everywhere, will display 50,000 images of famous American Art (such as the “Three Flags” by Jasper Johns pictured above) on everything from bus shelters to electronic billboards across the country, creating one of the largest outdoor art exhibitions in history.
The Whitney Museum of American Art, the National Gallery of Art in Washington, the Dallas Museum of Art, the Art Institute of Chicago, and the Los Angeles County Museum of Art will each submit 20 of their works to the campaign.
As quoted in a New York Times article, Rob Schwartz, the global creative president of worldwide advertising agency TBWA, said, “The outdoor industry is under threat. Perhaps an initiative like Art Everywhere is a way to channel desperation into inspiration.” There is also a slideshow within that New York Times article of some of the billboard displays, but they’ll look better 10,000 times bigger!
Do you think this campaign will succeed in re-energizing the outdoor advertising industry?