Ron Berger, the former top executive of Euro RSCG, one of the largest ad agencies in the world, is now teaching students, many under 30, how to build a valuable brand. “I think that old school or new school, the most important school is understanding the power of a brand,” he said. “As technology and as media has become more fragmented, the importance of building a powerful brand has become more important. You only have a few places where you need to speak about what your brand is and you need to control that.”
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Steve Johnson, Managing Partner