Ad copywriters knew how to write pithily (concisely and forcefully) even when tweeting was something only birds did. After all, writing 143 characters is easy compared to finding the best seven words to put on a billboard! Paraphrasing Mark Twain, we’d send you a shorter blog post, but we only had time to write one this long.

To see a WSJ article on this topic, click here


Steve Johnson

Vice President/ Client Services