You’re starting to see them everywhere – on ads, on billboards, on buses: those little blocks with funny black boxes inside.
QR codes, or scanned bar codes for smart phones, offer the opportunity to make a deeper connection with your campaign viewers. But many QR codes out there are simply linking people back to the advertiser’s company website – BORING! If they wanted to see your website, they’d Google it!
Instead, people want more value for taking the time to scan your code – and this Mashable article lists some ideas on how to reward them:
• Exclusive rich media, videos and photos
• Exclusive or time-sensitive access
• Free downloads or swag
• “Instant Win” contests
• Special offers, coupons or gifts
• “Secret” information
• Deep integration with social media to activate viral loops
How is YOUR business using QR codes?
Print Production Specialist