Why is it that copywriters always want to make one more point, write another bullet, or add a feature, when we really should hit the nail on the head and be done with it?

Or as one French writer said, in fewer words of course:
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupery

SUBMITTED BY:

Managing Partner Steve Johnson