Audio is good. Video is better. Put the two together, and a winning branding strategy is born. The recipe is simple. Emotionally charged images are set in motion and coupled with a moving soundtrack to: first, tug at the heart strings; second, make things happen between the ears; and third, increase confidence and alter behavior. That’s the 1-2-3 selling power TV delivered to the madmen era. And it’s the winning combination YouTube, Vimeo and other digital video platforms offer marketers in 2014.
Healthcare is the perfect service to take advantage of today’s technology. Online video content can be as informational, educational, entertaining, and/or persuasive as it needs to be for the situation. Quality video can perfect a physician’s practice’s image, highlight a hospital’s quality outcomes, and distinguish a medical device distributor’s deliverables.
Nothing else in the marketer’s toolbox garners attention, engagement and action quite like video. Here, anything is possible. Everything is mobile. And all internet videos are potentially viral (virulence is not so good in preventive-healthcare spheres but a beautiful thing in the world of digital marketing).
Bet you didn’t know:
• Online video drives more than half of all mobile traffic. (Bytemobile Mobile Analytics Report)
• In 2013, 93 percent of marketers used video for online marketing. (eMarketer)
• Video is a driver of consumer confidence. (Website magazine)
• 92 percent of mobile video viewers share videos with others. (Invodo)
Looking for ideas of different video styles? See the video work Riger has done!
Co-owner/Managing Partner, Riger Marketing Communications