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Listen up! It’s time to talk about you.

A new study shows that the average sequential social media ad campaign typically outperforms standard call-to-action ads.

So, even though marketers are often tempted to go straight for the hard sell, it turns out that telling your brand’s story over time can actually generate more interest, and therefore more sales.

That’s no surprise to us here at Riger, as we know the best way to establish and grow a connection with our clients (and their customers) is by creating a consistent relationship that spans years, if not decades.

So here’s a new tip for the new year: don’t be afraid to show your customers WHO you are and WHY they would want to buy from a person or business like you. Then — and here’s the hardest part! – WAIT for them to knock on your door.