Walmart recently released a commercial showcasing “real” men and women who frequent America’s superstore:
Sure, the advertisement shows a range of satisfied customers and reflects the company slogan, “Save money. Live better.” And it certainly conveys what we would guess is Walmart’s strategic message: that Walmart shoppers actually cross income, education, and age categories, despite the common stereotype.
Yet, as we watch this commercial, we can’t help but wonder, “Couldn’t you be a LITTLE more subtle in making this point, Walmart? Do messages like this actually contribute to the stereotype about their customer base instead of working against it?”
What do you think?