As children ages 8-12 (known as “tweens”) begin to have their own money, they want what they want, and they want it right now….with a little parental guidance. So marketing to kids needs to be done thoughtfully and with care. It is usually most effective when done in partnership with parents, who value brands that are truthful, authentic, and can help bring the family together. Yes, the “nag factor” is alive and well and still selling lots of chicken tenders, toys, apparel, sports equipment, movies and so much more.
If you market to kids and families, be ready to pack some pester power into your next campaign.
Mark Bandurchin, VP, Creative Services