subway_receiptOrdinary businesses view a receipt as a simple way to document a sale, but intelligent businesses see it as a way to increase future sales.  Instead of just listing the item purchased and its price, consider adding coupons, QR codes, survey opportunities, information about your current social media campaign – anything that encourages customers to return to your business.

Improve sales on slower business days by making coupons redeemable only on those specific days. Train your staff to highlight receipt offers when they provide the receipts to customers. And don’t forget your call to action!  Direct the receipt’s reader to your website for more deals.

Not a retailer? How about including a marketing message at the bottom of your business’ invoices instead?  As Theodore Roosevelt said, “Do what you can, with what you have, where you are.”