So I had to smile, share a smile, and go back and take a picture with my iPhone when I saw the 2015 version of a suggestion box in a financial institution’s lobby the other day. It cuts right to the chase: either they made you smile or they made you frown. The customer votes by whacking the button on their way out the door.
Businesses will do well to remember the customer is always boss. So whatever you can do to keep lines of communication open with your boss is a good thing.
Whether it’s the “Happy or Not” service buttons or a more comprehensive survey, market research (perhaps with the help of Riger?), in all forms, is very helpful. Use it to stay customer focused, understand customer needs and get service right.
Steve Johnson, Managing Partner