Look how much the Olympics logos have changed in the last 64 years!
On the left is the logo from the 1948 Summer Olympics; on the right, the newly released logo that will be blasted across the world’s television sets during this year’s Summer Olympics.
And for fun, take a look at the full collection of Olympics logo history here.
You’ll see that the latest trend of Olympics logos have shifted toward bold, universal designs that better appeal to all nations. Instead of featuring architectural staples of the host nation in great detail, recent logos are simpler with more shapes and bright colors.
What do YOU think of the new logo?
Sandra Johnson, Art Director (with help from intern Tom Engle)