For you TV advertisers that jumped on the Olympics bandwagon, your investment sure did deliver!
Over the 17 days of this year’s Olympic games, NBC claims to have reached over 219 million viewers (as opposed to the 215 million that watched Beijing), making it the most-watched TV event in U.S. history, according to Nielsen ratings.
What was your favorite Olympics event? Or your favorite Olympics-inspired TV commercial?
Patty Farro, Media Buyer