We all know that “content is king” when it comes to writing social media posts on behalf of our businesses. Experts would argue, then, that timing of your posts is…well, queen?

They say the best time for businesses to post to Facebook is surprisingly around 8 p.m., when most Facebook users are glancing at their news feed after a long day’s work. If you’re like most of the world who wouldn’t dream of being at their business’ computer at 8 p.m., just automatically schedule your post beforehand.

Also, if you can, especially stay away from posting during the 11 a.m. – 4 p.m. stretch. That’s when most news outlets do the majority of their posting, and you don’t want your post to get lost in the shuffle.

How do you base the timing of your Facebook posts?