This is the time of year when many advertisers are hard at the task of putting together next year’s budget. It’s hard to think of very many other chores that can make your head throb quite like this one!

Sure, there is art to it. But what about the science?

Examine four ways advertisers use to steer their budget planning. Which one (or which combination) suits your business best?

And, get the answer to the age-old question, “What’s the worst thing that can happen if I take a year off from promoting my business, just to prove whether it’s necessary or not?”

Go to “Where Do Budgets Come From?“.


Peter Cronk, Managing Partner