Grab your remote. It’s election season. And political advertisers love TV, even more than internet advertising. According to MediaWeek magazine, TV has a long track record of getting people elected. Also, while consultants recognize the Web’s fund-raising power, many still aren’t buying the idea that banner ads drive votes. Love politicians’ spots or hate them: TV advertising works because it plays on emotion, it’s immediate, it’s memorable, and it creates water-cooler conversation.
Steve Johnson, VP, Client Services