When consumers are deciding among healthcare providers, they do not want to review lists of each one’s services or staff. They’d much rather, instead, follow the experience of a patient, hear what that patient went through, and learn how a healthcare provider’s services or staff made an impact on that patient’s life.
The Mayo Clinic is a great example of a health system that listened to this good advice. They served up patient stories in a new and unique way through a You Tube channel series of videos (including the one above) featuring high-quality, news-segment-like coverage and voiceovers.
The Mayo Clinic, now deemed a healthcare trailblazer of social media, took the old testimonial idea and gave it a digital makeover. The result? Mayo breaks through the clutter.
How can You Tube videos help your hospital’s marketing efforts?