It costs more to NOT know than to find out.
We all know listening to our customers is important, but how often do we invest in it?
At Riger, we can help protect your investment by coordinating any and all of the following research services:
- intercept interviewing
- questionnaire development
- distribution list development
- focus group creation/facilitation
- survey coordination
Then we can help distill that research’s meaning and recommend how it should shape your branding & marketing strategy.
Take Wilber National Bank, for example…
When Riger interviewed the bank’s top customers, community leaders, and employees at each level of the company, our findings showed how people predominantly loved the odd, but endearing, Wilber name. They also associated stability and tradition with the arched window image in the previous Wilber logo.
So when we redesigned their new logo and molded a branding strategy out of it, we included an updated version of the window image along with the fitting tagline of “Bank on our good name.”