A dramatic theme, full-page photos, and poetic pull-quotes brought the true stories of Pocono Health Foundation’s donors and patients to life on the pages of this annual report.
Hunger and poverty statistics from the Foundation’s needs assessment were too troubling to ignore. So Riger helped raise awareness through a billboard/ad campaign in partnership with the United Way, featuring local leaders who “can’t stand by” when their community needs help.
This program, which sends 10% of all its oil change proceeds to varying local charities, has always been a big hit with Maguire’s customers. Now it just needed a big re-brand. Flyers and posters and flags, oh my!
The theme and imagery created for Pocono Services for Families and Children’s new Mountain Center’s capital campaign asked potential donors to help each client family find the shelter, compassion, and brighter future they deserve.
Need to raise $5.75 million for a new building? No problem, when you have this photo-centric, testimonial-oriented capital campaign brochure, which elegantly tells the story of Food Bank’s life-saving programs and the urgency donors should feel to support them.