
Food Bank Digital Ads
Moving minds leads to checkbooks opening with these digital ads aimed right at high-income individuals with an interest in philanthropy and aiding hunger relief (yes, we can get that specific in our targeting!).
Moving minds leads to checkbooks opening with these digital ads aimed right at high-income individuals with an interest in philanthropy and aiding hunger relief (yes, we can get that specific in our targeting!).
With a sensitive subject matter and an extremely select target audience, these digital ads helped Family Counseling Services throw a lifeline to – and start a conversation with – potential clients. Riger developed the copy, designed the ads (finding just the right photo to capture such a layered situation), then implemented and monitored the campaign, which yielded above-average impressions and engagement.
When Family Counseling Services of Cortland County and Family & Children’s Society in Binghamton decided to merge under one united name, Riger helped create a brand that captured the hopeful essence of both organizations’ life-changing work.
Talk about moving some donor minds! This video, featuring heartfelt testimonials and dramatic aerial footage, highlights the life-changing work of the Food Bank of the Southern Tier.
A dramatic theme, full-page photos, and poetic pull-quotes brought the true stories of Lehigh Valley Health Network – Pocono Foundation’s donors and patients to life on the pages of this annual report.