Potential donors were encouraged to click and learn about LEFSA’s mission with these engaging digital display ads, targeted only at those who have a propensity toward philanthropy.
Moving minds leads to checkbooks opening with these digital ads aimed right at high-income individuals with an interest in philanthropy and aiding hunger relief (yes, we can get that specific in our targeting!).
With a sensitive subject matter and an extremely select target audience, these digital ads helped Family Counseling Services throw a lifeline to – and start a conversation with – potential clients. Riger developed the copy, designed the ads (finding just the right photo to capture such a layered situation), then implemented and monitored the campaign, which yielded above-average impressions and engagement.