Riger produced a commercial to effectively communicate SERVPRO’s commitment to restoring not just items, but also the sense of home, after a disaster. Highlighting the emotional benefits of SERVPRO’s services, these 15- and 30-second commercials ran on broadcast television, streaming devices, pre-roll online video and social channels.
Calling SERVPRO is the first thing any business owner should do when coming across damage from flood, fire or other disasters. The scripting and shooting of these videos brought to life both the emotions of these moments and the relief of having SERVPRO’s restoration experts spring to the rescue.
In a world full of flat envelopes, be a popcorn box. That was the idea behind this attention-getting mail distribution from Riger to its marketing/development director prospects. Our goal? Get noticed and warm up the friendly phone calls that would follow. Success!
These attention-getting ads successfully drove traffic to Weiler’s careers website page and quality leads toward Weiler’s HR dept.
How do we move the minds of developers, site selectors, entrepreneurs, and C-level executive decision makers toward Broome County? Fish for them where they are: Linkedin!