We know effective, sustainable marketing communications needs more than just a shot-in-the-dark idea and a trendy typeface. It needs roots in methodical research, branches into the right people’s backyards, and blooms pretty and relevant enough to catch an eye. You get that combination right, and minds will move toward your brand and your message. That’s what we’ve learned and lived out during our seven decades here at Riger.
Managing dozens of national media outlets, each with their own insertion orders and schedules, can get overwhelming. That’s why Cornell SC Johnson College of Business relies on our thorough media dept. to place its display ads, sponsored content, and eblasts in Forbes, Los Angeles Times, The Wall Street Journal, etc.
From simple banner ads to animated gifs, this digital ad campaign targeted college students’ parents with an emotionally pulling “inner thought,” culminating in an open house invite.
With its combo of compelling headline and clear envelope, this elegant direct mailer passed the “elbow test” (ya know, that certain something that makes you pause before dropping an envelope in your recycling bin).
When we told them we could do their media buying with an objectivity enabled by our Strata media-planning software at no extra cost (other than the commissions paid us by the media), they pretty much said, “When can you start?”
When SUNY Delhi’s VP for College Relations and Advancement called with a question, he didn’t think we could solve his problem directly. He called asking if we knew of any writers who could interview the school’s deans and faculty and produce sales copy for their degree programs.
Be sure to use your out-of-home media to its full potential. Designs should be colorful, bold and succinct but should also make use of new and creative posting techniques.
It sure was easy to show off the brand new Emergency Department at Pocono Medical Center with this sharp, dynamic video, which was shared online and rolled out to community supporters during the building’s ribbon-cutting event.
Like many big corporations in small towns, this vaccine manufacturer requires ongoing, positive community relations. This semi-annual e-newsletter and digital ad campaign are part of that effort, reinforcing the company’s image as a good corporate neighbor.
Commercials, digital, open house materials, ads and fact sheets promote the “Live-Better Lifestyle” community members find at United Methodist Homes.
Eyes are not just part of our bodies. They are precious gateways to our lives and memories. That’s the emotional spin Riger put on this successful campaign that targeted a 50+ population in Broome and Chemung Counties.
We all know Tioga State Bank’s unique selling proposition is the way they build strong, local relationships. What better way to share that message than straight from the mouths of their customers?
One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.
Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.
This Ithaca-based credit union’s business lending campaign included testimonials from a commercial builder, a Cortland general store owner, and – in this spot – the executive director of Ithaca’s Community School for Music and Arts.
Millennials add millions of new consumers to the banking world. To reach this important demographic, working within a modest budget, we used first-person, selfie-inspired style for this television commercial.
To celebrate 10 years of supporting local children and families through the Lackawanna County Community Fundraiser, Sanofi Pasteur and VaxServe wanted a bright, whimsical event theme that would remind event attendees the “why” behind the “what” they give. Our childlike graphic and handwritten typeface hit the spot on billboards, invitations, and day-of collateral.
A dramatic theme, full-page photos, and poetic pull-quotes brought the true stories of Pocono Health Foundation’s donors and patients to life on the pages of this annual report.
Hunger and poverty statistics from the Foundation’s needs assessment were too troubling to ignore. So Riger helped raise awareness through a billboard/ad campaign in partnership with the United Way, featuring local leaders who “can’t stand by” when their community needs help.
The theme and imagery created for Pocono Services for Families and Children’s new Mountain Center’s capital campaign asked potential donors to help each client family find the shelter, compassion, and brighter future they deserve.
Need to raise $5.75 million for a new building? No problem, when you have this photo-centric, testimonial-oriented capital campaign brochure, which elegantly tells the story of Food Bank’s life-saving programs and the urgency donors should feel to support them.
W&W’s site trailer, which is parked on the property and taken out to farmer’s markets, trade shows and auctions throughout the season, is practically a rolling billboard!
It was time to drive more traffic to Taylor Rental’s Vestal store. So these versatile 15-second TV commercials promoted equipment and supplies to the client’s wide-ranging target audiences – contractors on one side, brides on the other!
What a couple of GEMS these Subaru-loving ladies are! Meet Rose and Margrethe, the acting talent who warmed hearts and encouraged at least a chuckle (if not also an Ertle Subaru purchase) in this award-winning television commercial.
The variety of work never stops at Riger! That’s what we thought when we got the call from Kuhn’s Equipment Repair & Tractor Parts in Oxford, NY. Attracting a niche audience of tractor enthusiasts, these ads found their way into national trade magazines and Facebook.
How do you promote a year-end, model-year closeout sale? Show wall-to-wall selection, highlight specific closeout deals, and continue building brand recognition with the memorable “Be Sure/Jack Sherman Sure” slogan.
Welliver has been constructing healthcare buildings for 120 years, but needed a piece to dynamically tell the story of their experience and expertise. We gave them a confident, clean design with plenty of white space.
When you have a 3-D printer, you can’t exactly show it off in a flat brochure! So Riger produced a fast-paced, web-ready video for Eck to give their prospective customers an up-close look right into their factory and 3-D printing capabilities.
Purposefully minimal. Striking color variation. This easy read of eni’s benefit integration capabilities and competitive advantage practically begs to be flipped through.
The order: a “pitch piece” to knock the socks off an audience of Washington, D.C. architects. So we served up a Presentation of Qualifications, highlighting beautiful project photography as a GBC-bound booklet, digital flipbook and Powerpoint.
This leading architectural and engineering firm wanted to keep their name in front of key decision makers. Our suggestion: display thought leadership and subtly promote services in the tasteful package of a quarterly e-newsletter.
Meet our team
In business since 1950, Riger (that’s “eager” with an R!) is the oldest, largest and most adaptable business of its kind in South-Central New York State.